Evolving the identity and communication of one of Australia's most well known brands through their annual reporting.
Blue Cow Cheese is a brand loved by many, however the customer experience on the digital front was tired and inconsistent. They were seeking a digital strategy that would reinvigorate their audience, create efficiencies in how they communicated with the consumer online and allow gourmet produce suppliers the ability to manage and promote their extensive product ranges themselves.
Gourmet produce is gourmet by nature and we needed to create a user experience to match. Blue Cow Cheese is not limited just to its core product, it represents everything that makes a divine picnic or dinner party, and therefore the ability to explore and discover products was essential. A powerful search (brand, product type and origin), combined with an intelligent product matching system, ensured that the perfect cracker always found its cheese pairing.
All key engagement metrics have increased since the launch of the new Blue Cow Cheese website. With a content marketing strategy and traffic generation currently in place, Blue Cow Cheese are now able to continue to appeal to their target audience for why they’re loved most; cheese, recipes and quality gourmet food experiences.