Unifying an eclectic and diverse region.
Brookfield Place were looking to go one step further with their popular ‘Light Up Brookfield’ lights festival that takes over their city precinct.
They came to Juicebox seeking a social strategy that not only promoted the festival but met three primary business objectives: encourage more social posts of the festival, lift their social followership and grow their database for future promotion.
Our approach combined sophisticated strategy with engaging content and campaign design.
A key component of the campaign was to keep the followership engaged across the three stages – before, during and after the event – requiring a unique content strategy and call to action.
The outcome was an extremely satisfying 1,500+ competition entries leading to mass social awareness and a significant increase in all digital metrics.
View #LightUpBrookfield on Instagram.