Answering the all important Fringe Festival question... What should I see?
Brookfield Place were looking to go one step further with their popular ‘Light Up Brookfield’ lights festival that takes over their city precinct.
They came to Juicebox seeking a social strategy that not only promoted the festival but met three primary business objectives: encourage more social posts of the festival, lift their social followership and grow their database for future promotion.
Our approach combined sophisticated strategy with engaging content and campaign design.
A key component of the campaign was to keep the followership engaged across the three stages – before, during and after the event – requiring a unique content strategy and call to action.
The outcome was an extremely satisfying 1,500+ competition entries leading to mass social awareness and a significant increase in all digital metrics.
View #LightUpBrookfield on Instagram.