A dynamic, energetic brand that’s changing the racing industry in WA
The world of online betting is one of Australia’s fastest growing industries. Realising the days of betting with your local bookie face-to-face were in decline, a West Australian bookmaking partnership decided to venture online with their service.
The PUNTA website received official compliance approval through the West Australian government body Racing, Gaming & Liquor in 2013 and is only the third licensed online betting system in WA.
Rather than join the faceless world of online betting, PUNTA aims to recreate the on course relationships of the glory days through online, in-site communication from bookie to better. Everyone’s a winner at PUNTA.
PUNTA offers the unique feature of letting punters ‘request’ their desired odds for approval or decline. Their cloud based management system, developed by JuiceBox, facilitates client and liability monitoring.