Think of it as a TripAdvisor meets Etsy in a wine specific context. It’s a wine tourism guide uncovering all of Western Australia’s wineries and wine regions. It’s a platform to review and share your winery experiences and find well-rounded reviews on wine. Additionally it’s a place to purchase wines direct from virtual cellar doors that are managed by the wine producers themselves.
Wine is romantic and desirable. Creating a similar experience for people when using the website was one of the key design objectives. Through the use of large photography and thoughtfully applied branding, the website presents large amounts of information clearly and concisely. The beautifully designed
website may look simple in appearance, but under the hood lies a powerful and sophisticated social network that is capable of handling significant volumes of traffic.
Print products for a digital service
Vine Collective is an entirely web based service, therefore we felt it was critical to bring the brand into the real world through premium print products. Much like the website these were designed to be highly visual and simple to read, however every detail from paper stocks, speciality finishes and production
methods were considered. This approach was strategically aligned with the aspirational subject matter, wine.
We engaged Ian and Erick Regnard to accompany Vine Collective on its tour of the Western Australian wine regions, capturing the unique landscapes and spectacular vineyard scenery. The approach of photographically representing the various wine regions is highly effective method inspired by the
Neighbourhoods features of AirBNB. We sought to conjure vivid image of the regions in the minds of the users and take them to the places where grapes are grown and wine is made.