With a new Creative Director on board WAYTco had identified a great opportunity to reposition itself and bolster its core values. We were approached to execute a bold reimagining of the identity for the Company – one of Western Australia’s premiere youth arts organisations.
WAYTCo strives to connect and empower youth to build confidence and provide real skills within the arts. With youth in mind, our goal was to articulate their unique vibrancy and energy. The brand system features no fixed logo, but is a fluid identity – reflecting chance and the growth of the young lives who together are WAYTCo.